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Click Here for Six “Freebies” to Get You Started

Getting started with storytelling is the hardest part. Here are some ice breakers to get you moving down your path of identifying your firm’s unique story. When you add a new service (videography, transcript repository…and take note of client reactions to incorporate into the story) When a client came to you with an impossible task and the mountain […]

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Create a Meaningful Bond with Clients

Storytelling is Strategy: Jim Shares How to Use Storytelling to Create a Meaningful Bond with Clients   As I speak with firm owners across North America, a common interest is in finding ways to differentiate their firm in the eyes of clients and prospects from other available options in the marketplace. Each court reporting firm has a […]

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The Difference between Selling and Telling

Stories from The Varallo Group Vault: Rob Demonstrates The Difference between Selling and Telling One of the things I have noticed over the past couple of years is that every firm has a collection of “war stories”. These are things they have done to save the day for a client or, sometimes, where they actually missed the mark […]

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National networking group invites The Varallo Group

The Varallo Group was pleased to be invited to present to a national group of court reporting firm owners.  These  owners gathered from across the nation to hear Nancy Varallo and Rob Deziel speak about “Strategic planning for your future” and “Twenty ways to grow your business”. Audience members were guided through an eye-opening, fun, […]

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Reporter Shortage a Problem for Profession, Opportunity for Firms

It started this summer. Our clients’ phones began ringing off the hook…and there was new business on the line. Yes, the much-anticipated shortage of court reporters is taking hold, this at the same time that demand for your services is on the rise. The shortage of court reporters has implications for our profession that, as a community, […]

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Sailing to Sales Success Seminar

The Varallo Group, the leading provider of sales training for small businesses, announces its next Sailing to Sales Success seminar dates: November 3 and 4.  The seminar will be held in Worcester, Massachusetts.  Click here for additional details.

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Lewis earns CLVS designation

FOR IMMEDIATE RELEASE Local videographer earns national certification Cedar Lewis recognized as a Certified Legal Video Specialist RESTON, Va., [June 30, 2016]—The National Court Reporters Association (NCRA), the country’s leading organization representing stenographic court reporters, captioners, and legal videographers, has announced that Cedar Lewis has earned the nationally recognized Certified Legal Video Specialist (CLVS) certification, which […]

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NCRA spotlights The Varallo Group

The Journal of Court Reporting, NCRA’s national publication for the court reporting and captioning professions, recently published an article highlighting the efforts of Nancy Varallo, RDR, CRR, to help people enter the court reporting profession.  Nancy is founder and CEO of The Varallo Group in Worcester, Massachusetts. Nancy, a believer in life-long learning, began offering […]

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2016 event and seminar announcement

The Varallo Group has a long history of supporting national and local conventions.  Therefore, we are proud to announce the events and conferences during 2016 that we have committed to attend or have accepted a guest-speaker invitation.  We hope to see you at an event near you: Feb 19-21 Deposition Reporters Association (DRA), San Diego, CA Mar 11-13 […]

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Growing Your Business

The Varallo Group’s Rob Deziel is scheduled to speak to a national audience of business leaders about how to Grow your firm in 30 minutes a day on August 1, 2015. Blogs, articles, books, and websites devoted to sales growth have flooded the market leaving firm owners overwhelmed and not sure where to turn. The showcase […]

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