Dear Nancy

Click Here for Six “Freebies” to Get You Started

Getting started with storytelling is the hardest part. Here are some ice breakers to get you moving down your path of identifying your firm’s unique story. When you add a new service (videography, transcript repository…and take note of client reactions to incorporate into the story) When a client came to you with an impossible task and the mountain […]

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Create a Meaningful Bond with Clients

Storytelling is Strategy: Jim Shares How to Use Storytelling to Create a Meaningful Bond with Clients   As I speak with firm owners across North America, a common interest is in finding ways to differentiate their firm in the eyes of clients and prospects from other available options in the marketplace. Each court reporting firm has a […]

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The Difference between Selling and Telling

Stories from The Varallo Group Vault: Rob Demonstrates The Difference between Selling and Telling One of the things I have noticed over the past couple of years is that every firm has a collection of “war stories”. These are things they have done to save the day for a client or, sometimes, where they actually missed the mark […]

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Mountaintop Experiences

Hi, friends. Typically, when I return from a warm-weather February trip to NCRA’s Firm Owners Conference, I am equal parts jet-lagged and depressed when I return to winter in New England. It was different this time. This time I was so positively energized by the experiences and conversations I had with firm owners that I […]

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Stories are Gold

Over the past few months, I have been speaking with scores of court reporting firm owners like you. We talk about the challenges you are facing. We talk about your opportunities. And we talk generally about your business. Inevitably, what comes out of the conversation is a unique story about your firm, about you as […]

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Rocket Your Firm into the New Year

Let’s Rocket Your Firm into the New Year I have three quick stories, two of which are referenced in the accompanying Top Ten list you see in the December edition of The VaralloGram. Both of those stories, I think, deserve additional emphasis. Both also help to answer a fundamental question we get regularly from firm […]

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Who is in your corner?

In Your Corner to Help You “Punch Above Your Weight” Anyone who has spent time with me knows that I have three sons and each of them are competitive swimmers. I use the present tense “are” despite the fact that two of them have graduated from that category, but swimming is a lifestyle and a […]

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Cudahy Joins The Varallo Group

Release date:  October 5, 2016 PR Contact Nancy Varallo Nancy.Varallo@TheVaralloGroup.com 508-753-9282   Jim Cudahy Joins The Varallo Group The Varallo Group is pleased to announce that Jim Cudahy, former NCRA Executive Director and CEO, is joining the company as Partner, Client Projects.  He will join Nancy Varallo, President and CEO, and Rob Deziel, Executive Director, […]

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National networking group invites The Varallo Group

The Varallo Group was pleased to be invited to present to a national group of court reporting firm owners.  These  owners gathered from across the nation to hear Nancy Varallo and Rob Deziel speak about “Strategic planning for your future” and “Twenty ways to grow your business”. Audience members were guided through an eye-opening, fun, […]

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Testimonials for Sailing to Sales Success

Previous Attendee Responses: “Thank you for a wonderful experience. The information is timeless and extremely valuable and well worth the time and investment. I wish I could have had more employees go through your training this time around.” “Thank you for the wealth of valuable information you imparted during your presentation this past weekend.  I […]

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