JumpStart Package

The Varallo Group JumpStart Package

The Varallo Group Jumpstart Package offers you a powerful presentation in print and web that will help capture your company’s market share.

The Premier JumpStart Package includes:

Massachusetts WebsitesCorporate Logo

Your business deserves a unique logo and brand that speaks to your purpose in a striking, memorable way. In creating your brand, we’ll spend time interviewing you, extracting the essential message you want to convey, and then designing a graphic element that represents it properly.

Your logo can be whimsical, abstract, or realistic, in your choice of colors.  Next we’ll help you create a tagline to compliment your logo and drive your business message.  We’ve got experience designing logos and know how to make your image come to life!

 

Brochure, Matching Flyer, and Business Card Massachusetts Brochure, Matching Flyer, and Business Card

Whether you’re promoting your business to new prospects at networking events, responding to inquiries from the office, or mailing a promotional package, you’ll want to present a colorful, quality reminder of your services with details about what makes your service exceptional.

The Varallo Group will create a matching set of marketing tools that will serve as a launch pad to impress prospects with your achievements.  Professionally developed and designed, your print materials will coordinate with your website, creating a look and feel that is uniquely yours.

Website

Massachusetts Websites

We’ll make you a website just like ours!

We’ll build you a website just like ours!

A website breathes life into your business and is perhaps your most important marketing tool. It will not only describe your services and display your brand, but will give your business a sense of strength and character.  Prospective clients need your services and will find you in their web searches.  Make sure the image you present captivates them and opens the door to a long-lasting business relationship.

The Varallo Group’s basic website package includes a description of your services, design elements and pictures, and a one-hour tutorial to teach you how to maintain or add to your website.  Our court reporting and marketing experts will interview you to understand your mission and purpose, and then will write the website content to optimally convey that mission. All you’ll have to do is make content suggestions/edits along the way to your final approval.

Leave the technical details to us.  We’ll register your domain name, set up your website hosting, publish your files, and create your email addresses.  Just sit back and watch it all become a reality!

Other Great Marketing Tools We Offer:

Search Engine Optimization

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.  We’ll do all the due diligence to get you started on a basic SEO package that includes global and custom descriptions and custom key words. Your site will be very searchable not only through WordPress but also with the JumpStart SEO package.

Press Release

Massachusetts Press Releases

A well-crafted press release can help you gain the interest of local and national media.  When your company gets mentioned in the press, it adds credibility to your business and helps spread the word about what you’re doing.  If you have a business success that creates a human interest story, it will be especially appealing to the press.

Let The Varallo Group capture your success story, weave in your essential business message, and craft a press release designed to pique the interest of journalists.  It’s never too soon to start spreading the news about your achievements.

Fast Track Marketing Ideas

Massachusetts Marketing

Once you have all the elements of your business in place, how do you start spreading the news?   It’s simple.  We help build your reputation and create a demand for your services.

We’ll generate a targeted marketing plan for your business that’s uniquely yours.  Whether it’s placing ads, creating partnerships and reciprocal links with affiliates, or making use of online media sources, we’ve got marketing experience and a great sense for what works and what does not! Get on the Fast Track with The Varallo Group.

Social Media Consulting

Massachusetts Social Media

Facebook, Twitter, Meetup, Ning, LinkedIn.  What’s next?  These sites can be a great asset to your business and you’ll want a good strategy to best utilize them.  Don’t let social media sites become a personal distraction – learn to use them efficiently.

We’ll maximize your Facebook, LinkedIn, and Twitter accounts with tips for gaining a following.  Create an online/offline community as a part of your service model.  Need help with Ning and Meetup networks?  The Varallo Group can do that too.  Take advantage of our consultant’s long-time experience with social media and get the advice you need.

Have you started a blog?  We’ll get you set up on a well-known blog service –  WordPress, Blogger, Blogspot – and show you how easy blogging is.  We can also train you in the use of social bookmarking on sites like Digg.com and Delicious.com to help you gain a wider audience for your website content.

Business Strategy

Do you have great ideas to move your business forward but need a plan to accomplish your goals?  How will you make your ideas a reality?  How will you create your revenue model and plan for growth?  Do you have a marketing plan? an exit strategy?

Smart business owner are prepared and have an answer for all of these questions.  The professionals at The Varallo Group have been helping businesses create strategic plans for more than 20 years.  Don’t wait for tomorrow.  Be ready today.

Promotional Items

Augment your marketing materials with t-shirts, pens, or other takeaways that display your new logo and tagline. We’ll find the best promotional item to express your company’s values, and then we’ll back it up with an effective marketing campaign.

Email Marketing

A successful email marketing strategy can be a pillar of your business plan and help you stay in touch with your customer base.  Don’t be put off by the challenges of a bulk email campaign.  The Varallo Group will guide you in the use of programs that specialize in list management and bulk email delivery.

Learn to navigate the maze of email marketing companies, create easy-to-use list management tools, and design successful email newsletters that effectively communicate your company’s message.