Social Media Made Easy

Finally, Your Tweets and Facebook Posts Have Meaning

Search Engine Optimization

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as GoogleYahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.  We’ll do all the due diligence to get you started on a basic SEO package that includes global and custom descriptions and custom key words. Your site will be very searchable not only through WordPress but also with the JumpStart SEO package.

Press Release

Massachusetts Press Releases

A well-crafted press release can help you gain the interest of local and national media.  When your company gets mentioned in the press, it adds credibility to your business and helps spread the word about what you’re doing.  If you have a business success that creates a human interest story, it will be especially appealing to the press.

Let The Varallo Group capture your success story, weave in your essential business message, and craft a press release designed to pique the interest of journalists.  It’s never too soon to start spreading the news about your achievements.

Fast Track Marketing Ideas

Massachusetts Marketing

Once you have all the elements of your business in place, how do you start spreading the news?   It’s simple.  We help build your reputation and create a demand for your services.

We’ll generate a targeted marketing plan for your business that’s uniquely yours.  Whether it’s placing ads, creating partnerships and reciprocal links with affiliates, or making use of online media sources, we’ve got marketing experience and a great sense for what works and what does not! Get on the Fast Track with The Varallo Group.

Social Media Consulting

Massachusetts Social Media

Facebook, Twitter, Meetup, Ning, LinkedIn.  What’s next?  These sites can be a great asset to your business and you’ll want a good strategy to best utilize them.  Don’t let social media sites become a personal distraction – learn to use them efficiently.

We’ll maximize your Facebook, LinkedIn, and Twitter accounts with tips for gaining a following.  Create an online/offline community as a part of your service model.  Need help with Ning and Meetup networks?  The Varallo Group can do that too.  Take advantage of our consultant’s long-time experience with social media and get the advice you need.

Have you started a blog?  We’ll get you set up on a well-known blog service –  WordPress, Blogger, Blogspot – and show you how easy blogging is.  We can also train you in the use of social bookmarking on sites like and to help you gain a wider audience for your website content.